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Recent laws have stated that food products must conform to certain definitions before they can be labeled as “low fat” or “lite”. Moreover, companies need to tell consumers on their package what “low fat” or “lite” means. Interestingly, since these laws have been in effect marketers have been reluctant to advertise that their products have these attributes.
Consumer behavior can be quite useful to regulators and government agencies in developing laws and regulation designed to protect consumers. For example, FDA (food and drug administration) protects consumers from drugs, food, cosmetics, and therapeutic devices that may be potentially harmful and it is concerned with amount and nature of information provided about these products on the package label or advertising...
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