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Consumer Behaviour 3

Consumer Behaviour

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Title: Consumer Behaviour

Essay Details:

Subject: Business

Author: Fred M

Date: August 6, 2012

Level: University

Grade: A

Length: 11 / 3300

Essay text:

Some criteria of evaluation of brands may include price, brand image, taste, functional characteristics, style and sometimes the way the consumer “feel” about a product. Consumer evaluation of brands involved both cognitive and psychological processes in selecting a course of action from multiple alternatives. The consumer decision-making process model (fig 1) will provide useful insights as to how consumer form evaluations of brands and how marketers seek to influence this process. Fig 1: The customer decision-making process and its five stages Source: guuui.com, 2007 NEED OR PROBLEM RECOGNITION “Problem recognition is the discovery of a discrepancy between an actual and a desired state of being...

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