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Essay Details:
Essay text:
With the growth of e-commerce and television shopping channels, consumers have easy access to im-pulse purchasing opportunities, but little is known about this sudden, compelling, hedonically complex purchasing behavior in non-Western cultures. Yet cultural factors moderate many as-pects of consumer’s impulsive buying behavior, including self-identity, normative influences, the suppression of emotion, and the postponement of instant gratification. From a multi-country survey of consumers in Australia, United States, Hong Kong, Singapore, and Malaysia, our analyses show that both regional level factors (individualism–collectivism) and individual cul-tural difference factors (independent –interdependent self-concept) systematically influence
impulsive purchasing behavior...
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Common topics in this essay:
- A Structural Model Of Fashion Oriented Impulse Buying Behavior
- Buying Behavior
- CONSUMER BEHAVIOR ON IMPULSIVE BUYING
- Consumer Behavior Process For Purchasing Men’s Business Attire In First And Second Generation Of Colombian-Americans
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