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Consumer Behavior

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Title: Consumer Behavior

Essay Details:

Subject: Business

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Date: June 12, 2014

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Grade: A

Length: 2 / 337

Essay text:

Three-fourths of India’s population lives in rural areas, and contribute one-third of the national income. This rural population is spread all over India, in close to 0.6 million villages. India is a lucrative market even though the per capita income in India is low and it remains a huge market, even for costly products. Among the total 164.8 million households in India, 80.7 million households comes under low income group ( US$ 2465). 2.0 Characteristics Of The Indian Consumer Behavior The Indian consumers are noted for the high degree of value orientation. Such orientation to value has labeled Indians as one of the most discerning consumers in the world...

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