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As stated before African Americans tend to respond well to ads that consist of African Americans in them. If Wendy’s were to run ads that show African Americans using and enjoying their products, this market will be more apt to seeing themselves using their products as well, and eventually actually using them. Although I have given ideas of possible strategies for both Red Bull and Wendy’s to use to reach the African American market, before using these strategies they will need to make sure they will be profitable for the company to pursue. Even if a strategy will increase sales from a specific market, the costs of perusing the strategy may out weight the rewards...
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