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Essay text:
Processing ? Brand Evaluation ? Purchase ? Postpurchase Evaluation
1. Need Arousal- begins the decision making process. The difference between the consumers current situation and desired goal creates need.
2. Consumer Information Processing- Informs the consumer of the product from various sources (Web, Television, Printed, Radio)
3. Brand Evaluation- The consumer breaks down the characteristics of competing brands and develops an expected level of satisfaction for each of the brands.
4. Purchase- The consumer decides which brand will deliver the benefits that satisfy their needs. Factors such as financing the products purchase and location of purchase come into play...
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