Consumer Behavior

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Pre-written Papers:

Title: Consumer Behavior

Essay Details:

Subject: Business

Author: Thomas H

Date: June 3, 2015

Level:

Grade: B

Length: 3 / 686

Essay text:

A consumer may not act in isolation in the purchase, but rather may be influenced by any of several people in various roles. The number of people involved in the buying decision increases with the level of involvement and complexity of the buying decision behavior. Consumers buyer behavior and the resulting purchase decision is strongly influenced by cultural, social, personal and psychological characteristics. An understanding of the influence of these factors is essential for marketers in order to develop suitable marketing mixes to appeal to the target customer. CULTURAL factors include a consumer?s culture, subculture and social class...

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