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Introduction
“If the marketing is warfare – than word of mouth is the biological warfare”
This analogy might sound a little bit dangerous but we liked it because it reflects the exact meaning of Viral Marketing, or as it also known: Word of Mouth. The spread of information from person to person by the meaning of communication between these two. Today, in our fast developing world the volumes of information that passes in front of our perception organs are so enormous and contains so much data in form of advertising, TV programs, articles in news-papers and magazines, and finally Internet that we simply are not able to efficiently analyze it and to get the right piece of information we actually needed...
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