Connector Report

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Title: Connector Report

Essay Details:

Subject: Business

Author: Carlton G

Date: August 23, 2015

Level: University

Grade:

Length: 8 / 2257

Essay text:

The results were positive allowing us to continue our research. We now begin to examine the potential market clusters. We will identify the number of distinct segments present in the market. The data that is used in this analysis has been collected by Happy Valley Consultants and the customers surveyed have been screened to encompass individuals who have or would consider a PDA and individuals who spend time away from the office. Analysis of Alternatives We began by observing the different cluster combinations in order to find distinct groups which are easily identifiable. We found that 7 clusters did not allow us to differentiate between the segments and information was overlapping amongst the clusters...

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