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This paper will provide a simple highlight the external and internal concept of fit.
Literature Review
Venkatraman and Camillus (1984) indicate that the concept of fit has been the central thrust to the development of middle range theories in many management disciplines specifically in the organization theory and the strategic management field. Bahaee (1992) point out that one popular stream of research in the strategic management literature on organizational performance relates to the concept of fit. He further highlight that the theoretical framework underlying this concept is that fit among various organizational factors has a significant positive impact on firm performance...
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