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Essay text:
I will use literature theory models to analyse Concept. Using this analysis Kent should be in a stronger position to reinstate Concept to market leadership in its industry.
To closely study Concept strategically I will use the SWOT and PESTEL frameworks and Porter's Five Forces model.
I will use accounting calculations to assess Concept's financial state and then comment on my findings.
2.0-SWOT Analysis
Johnson et al (2005) state that a SWOT analysis
"summarises the key issues from the business environment and the strategic capability of an organisation that are most likely to impact on strategy development"...
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Common topics in this essay:
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