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Essay text:
One of the main uses of the study of consumer behavior relates to marketing and marketing strategy.
Studying consumer behavior helps groups and organizations understand many things about consumers. Organizations learn how consumers think, feel, reason, and select between different things (Hawkins, 2008). Learning how a consumer relates to his or her environment, consumer motivation and how marketers can change their strategies are all things to be learned from consumer behavior.
Understanding consumer behavior and how it relates to marketing strategy helps companies and marketers make better decisions on strategy...
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- inventory management
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