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Essay text:
The price which competitors are most likely to charge.
2. The future prospect of pricing in the long run such as future pricing of the digital computer to sale to Konig, future pricing for the other customers in the European market. In addition, Konig might negotiate to lower the price of the other product purchased from Computron or previously purchased from Computron as well. If the price was set too low, it will determine the price of Computron in the European market in the future, the company may not be able to increase the price back.
3. Positioning of the product since Computron currently set the position of their digital computer with high quality, reliable with premium price...
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