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We have developed the Charger brand for this market ? a nicely equipped model, yet the lowest priced in the industry. Our efforts to provide an affordable model have awarded us 69 percent of the market share for this segment. This market is attractive because of its high demand and high margins. The cash flows we are generating from the Cost Cutter market are helping us fund manufacturing and sales office expansion.
Customers in the Workhorse market are looking for more functionality than the Cost Cutter market, but still at a reasonable price. Like the Cost Cutter, this market offers high demand and even higher margins...
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