Compoint Australia

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Pre-written Papers:

Title: Compoint Australia

Essay Details:

Subject: Business

Author: Kaye Q

Date: June 22, 2012

Level: University

Grade: A

Length: 8 / 2310

Essay text:

In order to do that, Mr. Wally Silva implemented his ideology and philosophy of management into Compoint Australia that would enable the development of the company?¦s long-term proactive strategic marketing plan. As Jain suggested, ?§The ideologies and philosophies of top management as a team and of the CEO as the leader of the team have a profound effect on managerial policy and the strategic development process??. (Jain p.53) Strategic marketing plan arises from the interplay of the strategic 3Cs, which are customer, competition, and corporation in a given target market environment. In addition, the 3Cs should correspond to the 4Ps in product marketing management...

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