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Hence, the bargaining power of customers in the market for NACI is at moderate level. It is also notable that for M.I.C.E tours, customers are more likely to come back for more if they satisfied, so that brand loyalty exists. As the result, the company should try to provide the customer with the value they demand and together with reasonable post purchase services, NACI may win their hearts.
? Bargaining power of suppliers
In the context of an M.I.C.E tour, the suppliers would be ticket providers, transportation companies, and some related services providers. The number of these players is not small...
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