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Competitive Edge Of Vodafone S Strategy

Competitive edge of Vodafone's Strategy

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Title: Competitive edge of Vodafone's Strategy

Essay Details:

Subject: Business

Author: Samantha C

Date: May 2, 2013

Level: University

Grade: A

Length: 21 / 6090

Essay text:

Fourthly, Vodafone's competitive situation explained with the help of SWOT analysis and finally conclusion about Vodafone strategy with regards to competitors will be drawn for current situation. Company History: Vodafone was established as a subsidiary company of Racal Electronic Plc in 1984 in Newbury, London. The company has less than 50 employees at that time. Vodafone is the first cellular network launch in the UK. It was floated in the stock exchange in October 1988. The first digital (GSM) mobile phone service was launched in the UK by Vodafone in 1991. With loads of value added services Vodafone progressed and expand rapidly as specified on the website www...

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