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In 1884 he developed silver halide paper based photographic film and 1888 he developed the first fully portable camera. With these two photographic became a leisure activity for the people. On October 24, 1901 the company name changed to the Eastman Kodak Company.
Their main strategy was to provide a fully integrated photographic service supplying the camera and film through to processing and printing. They attracted the people with their advertising slogan "You push the button, we do the rest". Eastman Kodak came to dominate the world market for photographic film, photographic paper and chemicals, and low cost cameras...
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