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It also weakened the market position of some of its tougher competition, especially six small fully integrated chains.
Steinberg Inc.'s success quickly gained the attention of some of its toughest competitors. Two retail co-operatives merged and two major wholesaler-sponsored groups (Provigo and IGA) aggressively took over franchised convenience stores. 81 Dominion stores, which was Steinberg's main competition, were acquired by Provigo. It was those acquisitions that helped Provigo become Quebec's largest chain. All four of the major companies were using a price promotion strategy.
The grocery industry was experiencing rapid fundamental and competitive changes...
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