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For example, a television programmed and video production company has inputs of production, technical and and administrative staff,cameras,lighting, sound and recording equipment, studio space,props,video tape, and so on. It transforms these into finished programmers and promotional videos. Within this overall operation, however, there are many smaller operations. A firm gains competitive advantage by performing the value chain activities better or cheaper than competitors. A firms value chain may differ in competitive scope from that of competitors .other factors are also important for competitive advantage: widening or narrowing the geographic markets served, the extent of integration, interrelationships with other industries, coalitions or joint ventures...
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