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Competition In The Global Wine Industry

Competition in the Global Wine Industry:

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Title: Competition in the Global Wine Industry:

Essay Details:

Subject: Business

Author: Hazel R

Date: November 2, 2015

Level: University

Grade: A

Length: 36 / 10671

Essay text:

Perspective The total volume of the global wine market in 1998 was measured at 6.8 billion gallons, with 25% of the total volume accounting for wine that was purchased outside the country from which the wine was produced (California Wine Export Program, 2000). This represents an increase over the 1991-95 period, during which the export segment of the market averaged approximately 17% by volume. The increasing trend for the export market since 1995 is due primarily to a change in the strategic priority that wine producing countries are placing on exporting as a method for growth. Historically, the market for wine was primarily one of local production and consumption...

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