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and internationally. No one buyer accounts for a significant fraction of overall market demand.
? Buyer needs and requirements ? Buyer needs have been changing recently due to an increase of people being more health conscious and also due to increased concerns over the quality of tap water after scares in Milwaukee where 400,000 people became ill, Washington D.C. where residents became ill, and a revision in EPA standards pointing out that there was arsenic in drinking water.
? Number of rivals ? There are a few large players in the bottled water industry such as nestle, groupe danone, coca-cola, pepsi, and sunatory water group...
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Common topics in this essay:
- Bottled Water Industry Analysis
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