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Essay text:
If its current growth patterns hold, bottled water will pass soft drinks in the next 10 to 15 years, said Gary A. Hemphill, spokesman for the Beverage Marketing Corp., a research and consulting firm.
While the bottled water industry's revenue has grown by almost 800 percent in the last 20 years, so has competition. Hundreds of brands large and small now fight for consumers' loyalty and attention. The branding of bottled water has relied almost exclusively on the perception that it is purer and healthier than tap water. Brands such as Crystal Geyser and Arrowhead use images of snow-capped mountains to promote their products...
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Common topics in this essay:
- Bisleri Bottled Water
- Bottled Water Industry Analysis
- Bottled Water
- COMPETITION IN THE BOTTLED WATER INDUSTRY IN 2006
- Competition In Bottled Water Industry
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- Mrwhy Do Sales Of Bottled Water Grow Every Year Despite Of The Well-Known Fact That It Is Produced From The Same Tap Water?
- Services Marketing - Australian Bottled Water Industry
- Eliminating Bottled Water
- Bottled water vs. tap water
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- Environmental Effects of the Bottled Water Industry
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