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He argues that core competence does not diminish with use, unlike physical assets. He also argues that roots of competitive advantage arise from within the organization and that new strategies and improved competitive positioning are only constrained by the current level of the company's resources. Herein lies the key differences in the analyses carried out by Prahalad and Collis. Collis first argues that core competencies cannot be evaluated in isolation, because their value is determined in the context of the present market forces. In order to accurately assess a company's competitive strength, one must analyze a company's specific resources (i...
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Common topics in this essay:
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