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Kudler Fine Foods is an upscale specialty food store, servicing the food connoisseur from three California locations. Kathy Kudler, the President, who had tired of her marketing position with a large defense contractor as it involved constant travel and pressures typical of corporate life, founded the company in 1998. The company has three locations (La Jolla, Del Mar and Encinitas). Each store has approximately 16,000 square feet of retail space located in a fashionable shopping center (University of Phoenix, 2007). The stores are stocked with the very best domestic and imported foodstuffs and divided into five departments consisting of a fresh bakery and pastries, fresh produce, fresh meat and seafood, condiments and packaged foods and lastly cheese's and specialty dairy products...
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