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Grainger sells supplies to different companies through the company's own website.
First, let's start by distinguish between what a B2B company is and what a B2C company is. The definition of a business-to-business is when businesses sell products or services to other businesses, hence B2B. Grainger is a business-to-business company. A business-to-consumers description is when businesses sell products or services to individual consumers, hence B2C (Schneider, G. Electronic Commerce: The Second Wave). Wal-Mart is a business-to-customers business. As one could imagine, each model has a different aspect and strategy on how to sell its product or service...
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