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Comparison Between Ad Sony S Bravia X Series Lcd 1

Comparison between ad Sony’s Bravia X-series LCD Television and NEC’s Multeos LCD Television

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Title: Comparison between ad Sony’s Bravia X-series LCD Television and NEC’s Multeos LCD Television

Essay Details:

Subject: Business

Author: Linda S

Date: June 4, 2013

Level: University

Grade: A

Length: 9 / 2540

Essay text:

Each advertisement did so effectively by catering directly to the motives and desires or their target audience. It is recommended that Sony carry this approach and well directed message through to their other promotional activities. An analysis of the advertisements creative execution highlighted that both Sony and NEC had chosen a straightforward and factual style of execution. To enhance this Sony combined this style with another—imagery while NEC presented a subtle example of demonstration advertising. While both directions were well constructed, Sony’s execution was more effective especially in terms of its ability to attract the target market and improve their attitudes toward the brand and product...

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