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In Pakistan, there are more than 10 products such as Nestle, Olpers, Haleeb, Nurpur etc. This wide range of products creates confusion for the consumer that which product is the best. Therefore, through advertisement sellers motivate the consumer to buy their product. Therefore, there are three types of needs, which are fulfilled through advertisement now days.
1. PHYSIOLOGICAL NEED:
According to most psychologists, the most fundamental motivation of every man is nutrition and other physiological needs. These needs are sometimes provoked in adverts in order to sell the product to target audience...
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