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Essay text:
However, the Japanese may not be as adept in the marketing field as once thought. The Japanese view the field of marketing much differently than Americans do. The Japanese believe that “if a good, quality, lower-priced product is produced based on consumer information, people should buy it,” (Howard, 1999). The Japanese do not place marketing very high on their list of priorities. This is very different from their American counterparts. American companies value marketing highly. Japanese companies place more emphasis on production and manufacturing.
Cultural differences between American and Japanese markets have a great influence on the marketing in both countries...
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