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We have a different strategy for each market segment to allow our strategy to succeed.
Large investments into automation of our plant combined with strategic and aggressive marketing will allow our customers to be aware, and have access to our products. The capital for these ventures will come via bank loans and issued stock.
Individual Strategies for Each Market Segment
Low end
In this segment age is the most important attribute and price is the second most important attribute to the customer. This means that we don’t want to make any changes to our product so the age will not change. The only thing we changed in our product was MTBF and we lowered that to 12000...
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