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The GAP and Nordstrom feel that good customer service is the way to keep customers happy and thus keep them loyal. Because of this, they have many employees to serve their customers and spend a lot of time training these employees.
These companies are also set up in the same way. They each have a chairman, president, and a couple of vice presidents. They both operate on the New York Stock Exchange. Another interesting similarity is that they both are based out of the west coast, The GAP in San Francisco and Nordstrom in Seattle. But this is where the similarities end.
The sizes of these two companies are very different...
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