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Particularly branded fashion goods are widely used by people as an expression of identity communicating with others their status or beliefs in the same society as well as others (Entwistle, 2000). There are significant implications arising from these concepts in marketing fashion products in that brands as visible symbols are an integrated part of modern marketing communications.
Miss Shanghai Design House is an international designer company which design a wide range of luxury fashion product ranges include women's wear and men's wear under the brand name Miss Shanghai. The design draws upon images and symbols originating from traditional Chinese culture especially historical Shanghai styles ...
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