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It may also need to satisfy another need for which was bought, which may be to satisfy thirst or to satisfy the desire for a particular taste. There is also the psychological aspect the drink needs to fulfil. The purchaser needs to feel happy with the brand, if it is in a can or bottle, then the image of the brand may be important. This can impact on the decision of which drink to buy for the first time and then on subsequent occasion.
Look at the way Pepsi has communicated with advertisements the development of their brand image and see how it appeals to their target market and also create a level of identification...
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