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Essay Details:
Essay text:
For the home refrigerator repair market, the benefits of using a Kunst 1600 are marginal, yielding a total value in use of approximately $120. To penetrate the light commercial refrigerator segment we need to increase Kunst brand recognition, educate wholesalers on the benefits of our product, and emphasize the significant cost savings to repair shop owners relative to competition through advertisements and personal visits.
Marketing Study Results
Points of Parity and Differentiation
After extensive study, we established the product points of parity to be the Kunst 1600’s size, weight, and performance (CFM)...
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