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Essay text:
At ATC, consumers are able to satisfy the 5 levels of needs established in Maslow hierarchy. They are physiological, safety and security, social, ego and lastly, self-actualisation needs.
2. Conducting motivational research will allow ATC to gain more accurate information to aid development of new ideas as it discovers consumer’s subconscious motivations.
3. Many other products that are able to meet consumer’s needs exist in the market. Certain products may even fulfil all 5 levels of needs concurrently.
4. The current trend of ‘spontaneous consumer’ in New Zealand has resulted in a low number of subscribers to ATC...
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