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Essay text:
In the definition, collaboration is not mentioned. Hence, why collaboration is not just desirable but indispensable will be discussed and studied in this paper. Here, the author will mainly based on the Tourism Industry and discuss the argument and the relationship between collaboration and marketing. Meanwhile, in order to better understand the related theories in marketing and tourism domain, cases of collaboration in tourism will be cited.
2. Concepts of collaboration and marketing and their relationship
Collaboration in modern business and marketing world refers to two or more parties work together for a shared objective or goal...
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