Colgate precision

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Title: Colgate precision

Essay Details:

Subject: Business

Author: Patricia W

Date: November 15, 2013

Level: University

Grade: B

Length: 10 / 2899

Essay text:

Toothbrush Market:In 1991, CP held 43% of the world toothpaste market and 16% of the world toothbrush market. In 1991, the toothpaste accounted for 46% of the U.S. Oral Care market, mouth rinses 24%, toothbrushes 15.5%, with dental floss and other products making up the remainder. Until the late 1970s, consumers view the toothbrushes as a sensitive priced commodity. More launched new products and performance benefits determine the purchase decision. In 1992, the sales of toothbrushes had grown so fast. PRODUCT SEGMENTSTwo segments are created in the toothbrush category in the 1980s: value and professional (higher-priced toothbrushes)...

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