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Colgate Palmolive Company The Precision Toothbrush

Colgate-Palmolive Company: The Precision Toothbrush

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Title: Colgate-Palmolive Company: The Precision Toothbrush

Essay Details:

Subject: Business

Author: Ronald P

Date: November 8, 2016

Level: University

Grade: B

Length: 6 / 1692

Essay text:

To accomplish this objective, Colgate must determine what segment Precision should target, the super premium niche or the broader professional brush market, and the marketing mix that would be most effective for that position. Colgate can position Precision as a niche product. Colgate does not have a tooth brush currently positioned in the super premium niche. Oral B, Johnson & Johnson, Procter & Gamble and Smithkline Beecham currently compete in this product segment. Due to the number of quality competitors in the tooth brush market, product innovation is an important factor to be able to differentiate the product and to succeed...

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