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Essay text:
Professional brushes accounted for 41% and 42%, and value brushes accounted for 24% and 12% respectively. Three companies dominated the U.S. toothbrush market: Colgate-Palmolive, Johnson & Johnson, and Oral-B.
2. Mainstream Positioning
The objective of positioning Precision as a mainstream brush was to broaden the appeal of being the most effective brush available on the market. Precision?¦s price would be at parity with Oral-B regular and Aquafresh Flex at $1.85 (Exhibit 4). This raised concerns about possible cannibalization of Colgate Plus and inadequate supply of the product. Inadequate supply could create the perception of a ?§hot?? product but some executives thought shortage should be avoided if possible...
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Common topics in this essay:
- Advertising and Promotion
- Colgate Palmolive Case Report
- Colgate Palmolive
- Colgate Palmolive
- Colgate palmolive-the precision toothbrush
- Colgate precision
- Colgate-Palmolive Case Brief
- Colgate-Palmolive Company: The Precision Toothbrush
- colgate palmolive
- Global Adventures of Colgate Palmolive
- Promotion and Advertising
- Rise of China and case study of Veolia and Colgate-Palmolive
- Why Launch An Advertising Campaign
- Advertising And Promotion
- Precision of Imitation
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