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Title: colgate palmolive

Essay Details:

Subject: Business

Author: Raymond C

Date: June 4, 2016

Level: University

Grade: A

Length: 3 / 756

Essay text:

Professional brushes accounted for 41% and 42%, and value brushes accounted for 24% and 12% respectively. Three companies dominated the U.S. toothbrush market: Colgate-Palmolive, Johnson & Johnson, and Oral-B. 2. Mainstream Positioning The objective of positioning Precision as a mainstream brush was to broaden the appeal of being the most effective brush available on the market. Precision?¦s price would be at parity with Oral-B regular and Aquafresh Flex at $1.85 (Exhibit 4). This raised concerns about possible cannibalization of Colgate Plus and inadequate supply of the product. Inadequate supply could create the perception of a ?§hot?? product but some executives thought shortage should be avoided if possible...

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