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Each strategy has involves different prices and volumes of unit sold.
SITUATION ANALYSIS
Customers: More and more customers look for toothbrushes that satisfy their needs. For example Baby boomer's generation, one of our main targets, look for products that help them to have healthy gums. Colgate research identified that 82% of the toothbrush sales were unplanned, as well the average of the consumer replaced their brushes occurred every 7.5 months. Consumers differed in the industry of their involvement in oral hygiene: 1) involved oral health consumers ? therapeutic brushers (46%); 2) involved oral health consumers ? cosmetic brushers (21%); 3) uninvolved oral health consumers (33%)...
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