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Increasing of competitive in fast food industry. |0.20 |4 |0.80 |
|2. Government legislation. |0.05 |2 |0.10 |
|3. Price increase in dramatically way. |0.10 |4 |0.40 |
|4. Serves’ nutrition which can affects health. |0.05 |1 |0.05 |
|5. Political affects. |0.10 |3 |0.30 |
|TOTAL |1.00 | |3.20 |
| | | | |
External Factor Evaluation (EFE) Matrix for McDonald’s Corporation
Note: The ratings values are as follows: 1 = the response is poor, 2 = the response is average, 3 = the response is above average, 4 = the response is superior
Regarding of the number of the key opportunities and threats included in an External Factor Evaluation (EFE) Matrix, the total weighted score of 3...
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