colgate

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Title: colgate

Essay Details:

Subject: Business

Author:

Date: August 22, 2016

Level: University

Grade: A

Length: 4 / 1036

Essay text:

Let's take a look at the company's journey over the years and what's in for it in the future. Background Promoted by Colgate-Palmolive USA, the parent operates through its 51% subsidiary and has a presence in India since last 50 years. The company's flagship product, Colgate Dental Cream is the largest selling toothpaste in India, with an estimated market share of over 30%. The company acquired Hindustan Ciba Geigy (Cibaca) in the year 1994, which helped it increase its market share. The company also has a significant marketshare in the toothbrush category. This and shaving brushes accounted for 10% of its FY04 revenues...

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