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A few years later, Colgate and his brother-in-law, John Gilbert, built a starch factory in Jersey City, New Jersey. In 1947, the Dutch Street factory was moved there, yet the business office remained on Dutch Street. At that time, the principal products were Windsor Toilet Soaps and Pearl Starch. In 1857, Colgate died, and the company name changed to Colgate & Company.
The company introduced perfumed soap and began manufacturing of perfumes and essences in 1866. Six years later, the first milled perfumed toilet soap, Cashmere Bouquet, was registered as a trademark. Almost 70 years after the company's founding, Colgate & Company produced its first toothpaste, an aromatic dental cream that was sold in jars...
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