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Grocer 16585 18034 19152 100.0 100.0 100.0
The four major Supermarket operators were Coles Myer, Woolworths, Franklins, and Jewel. Based on the table above we can see that Coles Myers major competitor Woolworths Limited, had the highest amount of sales in all there years between 1985-88, whilst it also had the largest market shares. Franklins Sales were growing ($815m in 1985 to $1675m in 1988) but still very low compared to Coles or Woolworths, its market share was also growing but still no where compared to the top 2 competitors.
What are the competitors Strengths and Weaknesses?
Strengths:
· All the major competitors managed their own warehousing and controlled their distribution via their own distribution divisions or by contraction this activity to transportation companies...
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