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So the per capita consumption data reveals that other drinks are not necessarily eating up the market share of carbonated soft drinks.
Exhibit 3 shows that from 1966 to 1975 coca cola is ahead of Pepsi by about 13-14% in market share but between 1975 and 1985 this gap has declined to as low as 8% mainly because of the effect of the Pepsi challenge. However coca cola has gained the lead and the difference is ticking around 14% again. Maybe Pepsi needs another blockbuster to narrow the gap or take the lead.
Exhibit 4: Financial statements show that Pepsi has been a better and consistent performer as compared to coca cola...
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Common topics in this essay:
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