Cola Wars

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Title: Cola Wars

Essay Details:

Subject: Business

Author: Margaret P

Date: January 21, 2013

Level: University

Grade: A

Length: 3 / 663

Essay text:

History shows that both giants benefited from the war that is still continuing. But does the past success guarantee a better future? And should the fundamentals of the war or competition change? This memorandum intends to address the effects of this competition in the consolidated industry of non alcoholic beverages, dominated by Coca-Cola and Pepsi Co and their future. In order to attract the attention of the customers, both Pepsi Co and Coca-Cola used diverse strategies. Each successful tactic by one company would be copied by the opponent almost in the same manner or countered in a different fashion...

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