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Essay Details:
Essay text:
Paul Austin became President 1977, retires as Chairman of the Board. During his tenure coke out sold Pepsi two to one.
• April 1980 Goizuetan was approved by the board as President
? Goizetta calls a world-wide meeting of the managers in which he announced that nothing was sacred to the company.
• Called to the state the company was diversifying it Portfolio.
Critical Issues
• Losing Market Share to Pepsi during the late 70’s. 1979 17.9 Pepsi to Coke’s 23.9. During this time period upper management was resistant to change.
• Late 70’s, early 80’s evidence was suggesting that taste was the single most important cause of Coke’s decline...
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