Cola Wars

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Title: Cola Wars

Essay Details:

Subject: Business

Author: Joseph V

Date: December 23, 2015

Level: University

Grade: A

Length: 11 / 3218

Essay text:

The Coca-Cola Company direction limits its market to a product portfolio of beverage brands, whereas PepsiCo does not only focus on beverages, but includes convenient food as well. Scope The scope of the two companies, described in the case, is rather similar. This is due to the fact that they are in the same industry, the only difference occurs in the business definition of PepsiCo, which has incorporated convenient foods in its product portfolio. The scope of Coca-cola Company and PepsiCo can be found in appendix 1. Environment The environment will be analyzed in two steps. First we will assess the macro environment, using the PEST model, after which we will zoom in on the CSD industry using Porter’s five forcer’s model...

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