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Concentrate Producers and Bottlers. Focusing on the downstream of the supply chain it is to be pointed out that concentrate producers incure relatively low fixed costs with respect to production plant, staff, equipment and R&D as the concentrate is produced of a more than 100 years old formula and relatively cheap raw material (e.g. caffeine). Concentrate is shipped to bottlers which incure relatively high fixed cost with respect to plant, equipment and staff and which add carbonated water and high fructose corn syrup to the concentrate, bottle or can, package and ship it to the respective retailer...
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Common topics in this essay:
- Coca Cola And Pepsi
- Coca-Cola Versus Pepsi
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- Coca-Cola Wars
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- Cola Wars Continue: Coke and Pepsi in 2006
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