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This is why its attempt to launch new flavors must be carefully considered to ensure not only acceptance by the target market, but continued loyalty to the brand.
While Coke and Pepsi are the major players in the soft drink competition and by far have seen the most success, both have struggled in competition with each other. Recently both companies have introduced their products to the foreign market, but in order for either company to turn a profit, there is a large amount of problems they must need to consider before start launching their products.
1. In the new Coke fiasco, how could Coca-Cola's marketing research have been improved? Be a specific as you can...
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